🧠 You wouldn’t scale product without an API. So why build your rep without one?
Welcome back to MadFounder, your tactical OS for turning founder signal into scalable proof.
This week: how to scale your public reputation without turning into a LinkedIn cringe monster.
Most founders go 0 to Cringe™ the second they try to post more.
Here’s how to scale your public presence like a system, not a sermon.
📐 The Founder API
Think of your personal brand as a developer platform.
You are the interface.
Your stories are the endpoints.
Your writing is the documentation.
Your team (or AI tools) are the clients.
Your audience? They’re consuming the data.
The key is defining your founder API surface area, the reusable ideas, narratives, and proof points that others (or tools) can plug into to generate signal without you needing to post every damn day.
Most founders skip this step.
They either go silent, or go full cringe: “I just love building in public 💙”
You don’t need to choose between disappearing and performing.
You need a better interface.
⚙️ From Cringe Monster to Signal Machine
Let’s look at two versions of the same founder trying to scale their reputation:
Cringe Monster Mode:
“We’re so honored to be backed by incredible investors and to build something that really matters. It’s Day 1 🚀”
This tells me nothing except you got a check and can emoji.
It doesn’t scale, it just signals “I’m new here.”
Founder API Mode:
“Most VCs said this market was too small. They were right, until GPT-4 changed the economics. Here’s the thesis we used to raise.”
Now we’re in business.
This version:
Exposes a unique belief (“small market → big shift”)
Hints at technical leverage (AI timing)
Creates a reusable narrative endpoint: “Founder who sees around corners”
From this, you can build:
A thread on GTM pivots post-raise
A deep dive on fundraising contrarianism
A pitch teardown template for AI-native markets
That’s the Founder API in action:
Start with a sharp belief.
Wrap it in a story.
Expose it as an interface others can build on.
🛠️ Prompt to Build Your Founder API
Use this to start codifying your signal:
Prompt:
“Act as a journalist profiling me as a technical founder. Ask 10 questions that reveal my beliefs, product bets, and repeatable founder insights. Then package the answers as reusable ‘Founder API endpoints’ — each with a title, short explanation, and ideal content format (post, thread, essay, deck).”
Run that once a quarter.
Treat the outputs like endpoints.
Scale with style.
🎯 Founder Focus: Jason Griffith
Jason Griffith is the CEO & Co-founder of Synco. Jason has spent his career eliminating operational chaos in property management. After scaling SiteCompli, he co-founded Synco to solve the most overlooked pain in property ops: property management team miscommunication.
Jason brings a field-tested perspective to PropTech, cutting through buzzwords with practical insights, sharp takes, and a focus on execution over theory. His leadership style? Grounded, fast-moving, and relentlessly focused on fixing what’s broken.
📊 Founder Content OS: Where Are You On the Map?
🚀 Amplify your Authenticity
Are you a Founder looking to supercharge your personal brand?
MadScript makes impactful, founder-led content feel effortless.
AI + Human Editing: Captures your voice and tone to create original content from talks, posts, or voice memos.
Multi-Platform Output: Grows audience on LinkedIn, YouTube, and Substack.
Done-for-You Workflow: Works via Slack; no complex tools or approvals needed.
Performance-Driven: Tracks results and adjusts strategy based on what works.
Proven Results: Helped founders grow to 500k+ followers and 100k+ waitlists.
See you next week. Same sharp signal, less founder fluff.
Until then: don’t post more, interface better.
Next up: how to turn investor updates into your most strategic brand asset.